Social media has become a massive part of marketing. While social media is viewed as a way to reach millennials and younger generations, using Facebook can actually help target your dental practice’s older patients.
In an article from Dentistry iQ, author John Marks writes, “Facebook adverts are displayed across an extensive range of online platforms, including smartphones, laptops and tablets, as well as desktops. Perhaps surprisingly, Facebook enables dental offices to become future-ready by focusing on older adults who are increasingly using the platform and may represent the financial core of dental practices over the coming years”.
In the article, Marks discusses:
Connecting with existing patients and targeting new ones
Building trust to generate more clients
Boosting the reach of your dental practice
Marks continues, “The Pew Research Center partly attributes the popularity of Facebook to the rising number of older adults joining the site, including 62% of internet users aged 65 and over, a 14% increase on 2015. The research center said that in 2017, half of older adults who own cellphones have some type of smartphone and concluded: “Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites”. If you are using social media to promote your dental practice, how effectively are you using Facebook?
To read more, see the full article from John Marks in Dentistry iQ.