Monthly Archives: October, 2016

Social Media Tricks and Treats for Your Practice!

Have you seen the hilarious Crest video about replacing Halloween candy with things like tofu marshmallows and nori lollipops? The panel of kindergarten taste-testers was not having it! There are so many ways for dental practices to tie in the Halloween treat overload with oral hygiene and tips from their dentists. Dentistry IQ had some…

Be On the Lookout for Counterfeit Products

As a business owner, you know that your dental tools are a significant investment in your practice. You also know that quality comes with a price. Counterfeiters are hoping you will be lured into buying their knockoffs because of the lower price point. Would you know what to look for if you were presented with…

Marketing Tips: Mailers that Draw Patients

Is your practice getting ready to do a mailer? How do you make the most of the limited space you have? You’ll have to be selective with your content and organize your mailer efficiently. Here are some tips for creating a successful mailer that will catch the interest of prospective patients: Use photos – take…

Which Benefits are Really Optional?

  While it’s true that offering a great benefits package helps businesses attract and retain the best of their industry, you need to know what’s optional and what’s required. In a recent article from Dental Town, benefits specialist Paul Edwards addresses this topic. Here are some of the things you’re bound by law to provide:…

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